Brighton Center

Internet Privacy Statement

Brighton Center, Inc. (“Brighton Center”) has created this privacy policy to demonstrate its firm commitment to privacy.

This privacy policy governs the manner in which Brighton Center collects, uses, maintains, and discloses information collected from users (“User”) of www.brightoncenter.com and any affiliated microsites (collectively, the “Site”). By using our Site, User consents to the collection, use, maintenance, and disclosure of this information by Brighton Center. If you do not agree to this privacy policy, or to any changes we may subsequently make, immediately stop accessing our website.

Brighton Center reserves the right to revise this policy at any time. When it does, posting of the revised Privacy Policy by noting "effective date" at the top of this Privacy Policy constitutes notice to User of its revision. User is responsible for regularly reviewing the current Privacy Policy. Continued use of the Site following the posting of changes to this policy will be deemed the User's acceptance of those changes. By using this Site, User signifies acceptance of this policy. If a User does not agree to this policy, they should not use the Site.

 

Links

The Site contains links to other web sites.  Brighton Center is not responsible for the privacy practices or the content of such sites and encourages Users to review the privacy policies of the web sites before providing them with any personally identifiable data.

The following discloses the information gathering and dissemination practices for this Site.

 

Personally identifiable information

Brighton Center will collect personally identifiable information (information that may include User's name, mailing address, e-mail address, phone number, and payment information) from Users on the Site only if they voluntarily submit such information. Users can refuse to supply personally identifiable information, but it may prevent them from engaging in certain Site related activities and limit their ability to use the Site.

Brighton Center may collect personally identifiable information from Users in a variety of ways, including, but not limited to, when Users register on the Site, subscribe to a newsletter, respond to a survey, fill out a form, or make a donation.

 

How Brighton Center uses personally identifiable information

Brighton Center is the sole owner of the information collected and does not sell or rent this information to anyone.  Brighton Center uses standard internet industry-wide efforts to avoid disclosure of information which is confidential, privileged or nonpublic other than in accordance with this privacy policy.

In certain instances we may also share your personally identifiable information with our third party vendors performing functions on our behalf (or on behalf of our affiliated companies) – e.g., vendors that process credit card orders, deliver our purchased services, administer our promotions, provide us marketing or promotional assistance, analyze our data, assist us with customer service, etc. Our vendors use this information, and we share information with them, only to carry out our requests. In addition, we may share your personally identifiable information with participating sponsors to a program or promotion you enter via our Site. Further, we may share your personally identifiable information with third parties such as our co-promotional partners and others with whom we have marketing or other relationships.  Brighton Center periodically reviews vendor privacy statements to ensure they are aligned with Brighton Center privacy standards. Except as provided in this Privacy Policy, our Terms of Use, or as set forth when you submit the information, your personally identifiable information will not be shared or sold to any third parties without your prior approval.  

Information gathered to record a stated desire to donate online to Brighton Center via a direct gift or through a company-sponsored campaign is used solely by Brighton Center or other parties to the transaction for the purpose of executing the transaction, to improve a User's experience with Brighton Center and for its internal business purposes.

Brighton Center may use this data to contact Users about its programs and other areas on the Site in which they have expressed interest. Users have the option of providing additional preference information, but it is not required. Periodically Brighton Center will send electronic communications in newsletter format or another format to donors, volunteers and other business contacts. These communications include, and are not limited to, information regarding, funded program information and results, news and events, and other pertinent information Brighton Center feels should be reported to its constituents. Recipients retain the option to opt-out of these communications at any point in time.

In the event that Brighton Center assets or any business unit is transferred to another entity, personally identifiable information may be one of the transferred assets.

 

Usage Information

"Usage information” is information automatically collected by a web server (which may be hosted by a third party) that a User's browser makes available when visiting the Site, such as a computer’s IP (Internet Protocol) address or browser type.  When a web browser or email application requests  a web page or email from another computer on the Internet, it automatically gives that computer the address where it should send the information. This “address” does not contain any personally identifiable information.  Brighton Center also receives the name of the User's internet service provider (ISP).

Brighton Center may also use other technologies (such as cookies, explained below) to enhance User experience and obtain information about a User’s online activities, such as  pages and content viewed, the time and duration of visits and whether a User clicked on a link.  

Cookies that are used on the Site are “session” cookies, and are used to identify a particular visit to the Site, Session cookies expire after a short time or when a User closes a web browser. Due to the communications standards on the Internet, when Users visit the Site, it automatically receives the URL of the web site from which the User came and the web site to which the User visits when leaving the Site.

Users may choose to set their web browser to refuse cookies, or to receive an alert when cookies are being sent. Doing so may result in some parts of the Site not functioning properly.

 

How Brighton Center uses usage information

Brighton Center may from time to time use third party tools that helps it understand how visitors engage with the Site. Brighton Center may share the data collected by such services with third parties in order to obtain web analytics and benchmarking services.

Brighton Center is currently using Google Analytics. This information is included in this privacy policy in accordance with the requirement that all website owners using this service disclose this information. Users can review the full Google Analytics Privacy Policy here.

Brighton Center may use this information to administer its Site and analyze overall trends. The information which the Site automatically gathers, such as the numbers and frequency of visitors, helps  determine how much  visitors use parts of the Site, so that Brighton Center can make continuous improvements.  Brighton Center also may provide aggregated statistical “ratings” information, but never information about Users personally, to its partners about how visitors collectively, use the Site.

 

Email Communications

If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service or sign up for a feature that involves email communications, we are sending you information about our other services, events or fundraising campaigns, requests for donations, or you consented to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. You may “opt out” of receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as customer service communications.

 

Reporting of information for investigation of possible illegal or harmful activities

Brighton Center may use and disclose personally identifiable information and usage information when it has reason to believe that using and/or disclosing this information is necessary to investigate, identify, contact, or take action against someone who may have engaged in illegal activities or who may be causing injury to or interference with (either intentionally or unintentionally) Brighton Center’s rights or property, the rights of other users of their Site, or anyone else who could be harmed by such activities.  Brighton Center may also disclose personally identifiable information when it reasonably believes that the law requires it.

 

User access to and control over information

Users can review, update, correct, or delete their information or select to opt out of receiving any future Brighton Center communications, registration or pledge information by contacting Brighton Center at 859-491-8303 ext. 2410.

 

Privacy of children

The Site is a general audience website.  Brighton Center does not intentionally collect personally identifiable information from users of this Site who are under the age of thirteen.  If Brighton Center becomes aware that a user of the Site is under the age of thirteen and has placed an order using the Site, it will remove that child’s personal information from its files, in accordance with the federal Children's Online Privacy Protection Act of 1998.
 

Security

We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse, and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.

 

User's acceptance of these terms

By using this Site, a User signifies acceptance of this policy. Users who do not agree to this policy should not use the Site. A User's continued use of the Site following the posting of changes to this policy will be deemed acceptance of those changes. Questions about this privacy policy, the practices of this site, or dealings with this web site can be sent to Brighton Center at brighton@brightoncenter.com.

 

This document was last updated on September 5, 2014.